This is what sucks about agency work … but at the same time, its also what attracts many to agencies in the first place.
This is a bit of a philosophical ponder I started writing last week and decides to finish it off and publish it.
Today, I gave a lecture to a really cool group of marketing students at the Hanze University of Applied Sciences in Groningen, the Netherlands.
The best minds of our generation, are trying to figure out, how to get people to click more ads…and that kinda sucks. But, to make things worse…In a mobile environment, the only ads people want to see, are the ads they would miss if they were not there.
There’s been a lot of talk lately about virtual assistants, chatbots and conversational interfaces taking over the next wave of commerce, and how people search and interact with their smartphones and the Internet.